B2B Events Lead
B2B Events Lead
B2B Events Lead
Remote
Full Time
About the role
Application
A leading digital assets and fintech organisation is seeking a B2B Events Manager to own and scale its global events programme. This is a highly commercial role focused on using events as a lead generation engine rather than a branding exercise.
The successful candidate will be responsible for the full event lifecycle, from identifying the right conferences and designing high-impact owned events to capturing qualified leads and driving measurable pipeline outcomes. Working closely with Marketing, Sales, and Leadership teams, you will ensure every event delivers clear business value and contributes directly to growth objectives.
This role is ideal for someone who combines strategic thinking with hands-on execution, thrives in fast-paced environments, and takes ownership of results without requiring close supervision.
Key Responsibilities:
Develop and execute the B2B events strategy across sponsored conferences, proprietary events, and online formats.
Identify and prioritise events based on audience fit, commercial opportunity, and ROI potential.
Own event execution from planning through post-event reporting and optimisation.
Build and manage an online events programme, including webinars, roundtables, and virtual sessions.
Drive lead generation through effective event planning, audience targeting, and stakeholder engagement.
Coordinate executive participation at major conferences, including scheduling, briefing materials, and meeting preparation.
Manage event budgets, vendor relationships, sponsorship negotiations, and external partners.
Ensure all event-generated leads are captured, qualified, and transferred effectively into CRM workflows.
Partner closely with Sales teams to maximise pipeline conversion and post-event follow-up.
Measure and report on event performance, including lead quality, pipeline contribution, and return on investment.
Requirements:
Minimum 5 years of event management experience, including at least 2 years within fintech, payments, crypto, or Web3 environments.
Proven experience generating qualified B2B leads through events with measurable pipeline outcomes.
Experience managing both sponsored conferences and owned event formats.
Strong project management skills with the ability to oversee multiple initiatives simultaneously.
Experience coordinating senior executives at major industry events.
Budget ownership experience, including vendor negotiations and ROI accountability.
CRM proficiency and experience managing event-to-pipeline workflows.
Excellent written and verbal English communication skills.
Willingness and ability to travel internationally on a frequent basis.
Preferred Experience:
Background within B2B SaaS, payments, fintech, or digital assets.
Experience producing webinars, executive roundtables, and content-led events.
Familiarity with account-based marketing strategies.
Understanding of the fintech and crypto regulatory landscape.
Existing network of sponsors, organisers, speakers, and partners within the industry.
Experience using marketing automation platforms for post-event nurturing.
Ideal Candidate:
Thinks commercially and measures success through pipeline impact rather than attendance.
Operates independently and takes full ownership of outcomes.
Comfortable balancing strategy with hands-on execution.
Highly organised and adaptable under changing circumstances.
Strong communicator who can influence internal and external stakeholders.
Obsessed with lead quality, efficiency, and event ROI.
Growth Opportunity:
Full ownership of a global B2B events programme.
High visibility with executive leadership.
Opportunity to shape and build the events function from the ground up.
Exposure to major fintech and crypto conferences worldwide.
Direct contribution to revenue growth and business expansion.
